Thursday, November 12, 2009

CMA Voting Process

If you're like me, you probably wonder sometimes where the CMA gets its nominees. Many times your favorite artists aren't nominated, and it can be very frustrating to hear that once again they've been left off the list.

I've written the procedures the CMA Membership goes through in order to create the list of nominees, and then how the winners are chosen each year.

Who are the CMA Members?
The CMA membership consists of over 6,000 music industry professionals from 43 countries around the world. CMA membership is available to anyone working in the Country Music industry. There are many categories of membership for anyone from behind-the-scenes engineers to front-of-the-camera artists.

The CMA Award winners are voted on by industry professionals of the Country Music Association. Thus, the winners are chosen by their peers. The CMA staff doesn't participate in the voting process.

Eligibility period:
Using 2004 as an example, the eligibility period runs from July 1, 2003 through June 30, 2004. Singles, albums, music videos, and qualifying products for the vocal event must have been first released during the eligibility period. The election is conducted in three rounds.

Round 1:
In the first ballot, the CMA members may nominate one act in each category. Any eligible act receiving a minimum of 10 or more eligible votes will become an official nominee, and will then be submitted to the entire CMA membership for the voting on in the second ballot.

Round 2:
On the second ballot, the CMA members must vote for five nominees in each category. These results are then tabulated and the five nominees in each category receiving the most votes will become the CMA finalists, and move on to the third ballot.

Round 3:
On the third ballot, the entire CMA membership then votes for one nominee in each category to determine the winners. The entire balloting process is conducted and certified by the international accounting firm Deloitte & Touche LLP. The final results are broadcast on the CMA Awards show telecast in November each year.

I've listed below the criteria which must be met to be eligible for each category of CMA Award.

Entertainer of the Year:

This award is for the act displaying the greatest competence in all aspects of the entertainment field. Voter should give consideration not only to recorded performance, but also to the in-person performance, staging, public acceptance, attitude, leadership, and overall contribution to the Country Music image. Award to artist.

Male Vocalist of the Year:

This award is based on individual musical performance on records or in person. Award to artist.

Female Vocalist of the Year:

This award is based on individual musical performance on records or in person. Award to artist.

Vocal Group of the Year:

A group is defined as an act, composed of three (3) or more people, all of whom normally perform together and none of whom is known primarily as an individual performing artist. This award is based on the musical performance of the group as a unit, either on records or in person. Award to group.

Vocal Duo of the Year:

A duo is defined as an act composed of two people, both of whom normally perform together and neither of whom is known primarily as an individual performing artist. This award is based on the musical performance of the duo as a unit, either on records or in person. Award to duo.

Album of the Year:

This award is for an album as a whole unit. The album should be judged on all aspects including, but not limited to, artist's performance, musical background, engineering, packaging, design, art, layout, and liner notes. At least 60% of the product in the album must have been first mastered or released domestically during the eligibility period. Award to artist and producer(s).

Song of the Year:

This award is for the songwriter(s). Any Country Music song with original words and music is eligible based upon the song's Country singles chart activity during the eligibility period. Award to songwriter(s) and primary publisher(s).

Single of the Year:

This award is for single records only. The single must have been released domestically for the first time during the eligibility period. Tracks from albums are not eligible unless released as a single during the eligibility period. Award to artist and producer(s).

Vocal Event of the Year:

An event is defined as a collaboration of two or more people either or all of whom are known primarily as individual artists. They must have performed together, as a unit, on a musical recording released domestically within the eligibility period with each artist prominently featured and duly authorized to receive billing on the event. Award to each artist.

Musician of the Year:

This award is for a musician known primarily as an instrumental performer. In order to qualify, a musician must have played on at least one album or single which has appeared in the top ten of the County album or singles charts from BILLBOARD, THE GAVIN REPORT or RADIO & RECORDS during the eligibility period. Award to musician.

Horizon Award:

This award is to the artist, whether individual or a group of two or more, who has for the first time demonstrated in the field of Country Music the most significant creative growth and development in overall chart and sales activity, live performance professionalism, and critical media recognition. Any artist is ineligible for nomination who has previously won a CMA Award (except Song Of The Year, Vocal Event of the Year and Video of the Year) or who has twice been a final nominee for the Horizon Award. Award to artist.

Music Video of the Year:

This award is for an original music video not more than ten (10) minutes in length featuring the performance of not more than one (1) song or medley. The video must have been first released domestically for exhibition or broadcast during the eligibility period. The video should be judged on all audio and video elements including, but not limited to, the artist's performance, video concept and production. Award to artist and director.

Thursday, November 5, 2009

Taylor Swift, U2, Keith Urban: How Did They Get There?


Ok…so I have to admit, I don’t know personally how these particular artists got their start.

However, if I were a betting man, I would say they got out there and gigged! That’s right, they went out and played their music!

It is amazing to me that this fundamental principle escapes most artists these days! It would seem very obvious; but then again, most artists are thinking about getting the record deal or winning American Idol.

I hate to be the bearer of bad news, but for 99.9% percent of us, it will not happen that way. So, the basic question is, how do I get out and book myself?

The first thing you must overcome is the fear of picking up the phone and “pitching” yourself. My first comment on this is, get over yourself! I hear so many artists say… “I just don’t like calling, because it sounds like I am trying to promote myself” or “I am not comfortable talking about myself.”

Come on! If you are not going to have confidence in your own abilities, then who is? Who is going to be able to better market you…than you!

I would suspect that most of you don’t have booking agents that work on your behalf. One suggestion on this is to have a friend or family member assist you in booking. Here is a little secret as well (don’t let this one out): create an “alter ego”…that’s right, come up with another name to book yourself under!

As I shared last week, find out where your audience is hanging out. Go to the owners or the people who book in those venues and develop a personal relationship with those folks. Convince them to have you play there at their venue. After you have done that, ask them to give you the names of 5 friends/contacts that you could contact about coming and playing at their venue….get the idea?

There are other elements that go into booking yourself as an artist…but these are some good ways to get going.

I have no doubt that Taylor Swift, U2, and Keith Urban would all tell you…play, play, play!

Next week we will talk about how to build your fan base.

Until then, remember if you are not moving forward, you are moving backward…there is no standing still in the music business!