Invest in your act. Learn how to play your instrument. Connect with
your fans. Make True Blue Fans! Put tons of images and photos on your
your fans. Make True Blue Fans! Put tons of images and photos on your
Website. Don't give up to go to law school. There are NO OPTIONS if you want to make it in the music business.
But today a video won't buy you much. All the old nineties
tools...you can employ them, but you come up empty-handed. It's a new
music business now. It's about bands and fans. It's about
relationships. That's what the Web offers. All those assholes who
lost their jobs running labels who said that no act ever broke on the
Internet just don't understand that THEIR kind of act hasn't broken on
the Net, a ubiquitous superstar...but acts are breaking. Rather,
they're building. Growing. Into sustainable entities. And it takes
A LONG FRIGGING TIME!!
tools...you can employ them, but you come up empty-handed. It's a new
music business now. It's about bands and fans. It's about
relationships. That's what the Web offers. All those assholes who
lost their jobs running labels who said that no act ever broke on the
Internet just don't understand that THEIR kind of act hasn't broken on
the Net, a ubiquitous superstar...but acts are breaking. Rather,
they're building. Growing. Into sustainable entities. And it takes
A LONG FRIGGING TIME!!
The whiners are gone. The easy money is history. Only the lifers
remain, the people who NEED to be in the music business. And they're
working with acts with the same passion they possess.
remain, the people who NEED to be in the music business. And they're
working with acts with the same passion they possess.
And that's what it's about, PASSION! Hearing that record and needing
not to buy it on iTunes, but STEAL IT, because you just don't have
enough money to feed your music addiction.
not to buy it on iTunes, but STEAL IT, because you just don't have
enough money to feed your music addiction.
The old players have got it all wrong. It's not about a walled
garden, charging a fortune for admission. It's a matter of connecting
with people, making music that they want to hear forever. They'll
give you all the money they've got. The most passionate down loaders
are the most passionate concertgoers, they'll even buy the CD to hear
the music of their favorite bands in a PRISTINE FASHION! But they
want the privilege of being able to surf and find new acts. They're
always in search of greatness. They're fed up with the pabulum that's
been fed to them by the media manipulators.
garden, charging a fortune for admission. It's a matter of connecting
with people, making music that they want to hear forever. They'll
give you all the money they've got. The most passionate down loaders
are the most passionate concertgoers, they'll even buy the CD to hear
the music of their favorite bands in a PRISTINE FASHION! But they
want the privilege of being able to surf and find new acts. They're
always in search of greatness. They're fed up with the pabulum that's
been fed to them by the media manipulators.
A successful career is not about impressions any long....bands are
sold by word of mouth, one fan to the next. And you can no longer
manufacture buzz. Buzz has got to be real. Because there are people
out to bust you for your shenanigans, and most don't have time to pay
attention anyway. But if people find something good, they'll give it
ALL their attention.
sold by word of mouth, one fan to the next. And you can no longer
manufacture buzz. Buzz has got to be real. Because there are people
out to bust you for your shenanigans, and most don't have time to pay
attention anyway. But if people find something good, they'll give it
ALL their attention.
That glow from the show? That high you had for twenty four hours?
That's what cemented your FANDOM. It had nothing to do with the
backdrops, the special effects, but the vibe, the music.
That's what cemented your FANDOM. It had nothing to do with the
backdrops, the special effects, but the vibe, the music.
The music is king once again. You don't have to look good, you just
have to play/sing well and have something to say.
have to play/sing well and have something to say.
Will vapid pop stars continue to be flogged? OF COURSE! But there
will be fewer and fewer, because it's almost impossible to make any
dough doing that anymore. You need a 360 deal and advertisements and
movies... It's damn hard.
will be fewer and fewer, because it's almost impossible to make any
dough doing that anymore. You need a 360 deal and advertisements and
movies... It's damn hard.
But if you make one great record, and you're in it for the long haul,
and you can wait for the virus to spread, you can play music for the
rest of your life. You may not own a Rolls. Your mother's friends
might not know who you are. But when you hit the stage, you're going
to hear a roar of appreciation that will put a grin on your face just
like when your first grade teacher gave you a compliment. You're
gonna feel like life's worth living. Because you know what you mean
to these people. You're part of their lives. You help them get
through. You have a RELATIONSHIP!
and you can wait for the virus to spread, you can play music for the
rest of your life. You may not own a Rolls. Your mother's friends
might not know who you are. But when you hit the stage, you're going
to hear a roar of appreciation that will put a grin on your face just
like when your first grade teacher gave you a compliment. You're
gonna feel like life's worth living. Because you know what you mean
to these people. You're part of their lives. You help them get
through. You have a RELATIONSHIP!
No relationship, no future.
Forget branding, forget sponsorship, forget placement. Focus on
music. Great music finds its own way.
music. Great music finds its own way.
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