The Wall Street Journal calls Gerd Leonhard ‘one of the leading Media Futurists in the World’.
Gerd is one of the best mentor a person can have, especially those of us in the music business. He has been my mentor going on 5 years. He's truly one of the most accurate 'Futurist' in tech and music, in the world. His weekly travels take him all over the Globe and giving great advice to many large corporations.
What does Gerd do best??? He tells us what we must know to survive, especially in the music business. His views, to some are very controversial, but, this far, just about everything he's predicted has happened albeit not to the liking of many in the music business, especially the major labels. For example, Gerd was one of the first to advocate the future of free music as well as pointing out why artist and music companies should find other avenues of income.
Some of Mr. Leonhard's Resume:
He is the co-author of the influential book ‘The Future of Music’ (2005, Berklee Press), author of ‘Music2.0’ (2008), ‘The End of Control’ (2007) and 'The Future of Content' (2011).
Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987).
Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd speaks at conferences and seminars around the globe on the Future of Media, Content, Technology, Business, Advertising, Telecom, Communications and Culture.
Since 2011, Gerd's area of expertise also includes important "green" topics.
Gerd's keynotes, presentations and think- tanks are renowned for his hard-hitting and provocative yet inspiring, motivational style. With engagements in 43 countries since 2003, Gerd has addressed over150'000 professionals, and is considered a key influencer.
His diverse client list includes Nokia, Google, Sony-BMG, Telkom Indonesia, Siemens, Kuoni, RTL, ITV, the BBC, France Telecom/Orange, Deutsche Telekom, The Financial Times, DDB, Omnicom, the European Commission, Nokia Siemens Networks and many others.
Gerd is a fellow of the Royal Society for the Arts (London), Visiting Professor at FDC Fundação Dom Cabral (Brasil), and resides in Basel, Switzerland.
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