Wednesday, December 29, 2010

Artist Branding

As 2010 draws to a close KSE(KleerStreemEntertainment) hopes everyone had success and everyone is looking forward to continued success in 2011.  Success means different things to most all of us and is measured in 'degrees' as related to enjoying what you do while being able to pay the bills and buy a healthy salad or a Big Mac....dependent upon what you enjoy eating.

Branding is what an artist should be doing in order to 'stand out' to those who may come in contact with you, your music, and all your merchandise. Above all TRUE BLUE BRANDING taps into emotions.  Why? Because emotions drive most, if not all of our decisions. A brand reaches out with a powerful connecting experience.  It's an emotion connecting point that transcends the product.

A great brand is a story that's never completely told. It's that never-ending story we know of; a story that keeps us wanting more and more. A True Blue Brand is a metaphorical story that's evolving constantly. When your brand stagnates; you loose....your fans loose.

Stories create the emotional context people need to locate themselves in a larger experience.  The larger experience is YOU constantly delivering performances, music, and lyrics that connect with TRUE BLUE FANS and all potentially NEW TBF.  Always ask yourself: Is What I'm Doing each day consistent with building a better TRUE BLUE BRAND?  If not, it's time to think about how you are spending your time versus how you should better spend your time.

Brands, especially True Blue Brands are not built in a day....they perpetuate like a snowball rolling down a mountain in 'slow' motion; a mountain with no bottom. Your brand allows you to continue; to be remembered; to preserve from oblivion.  If done effectively it continues into infinity.