Sunday, May 3, 2009

Creating True Blue Fans

Many artist & their bands can sing & play, but, they are amazed (sometimes mad) when the audiences fail to connect with them.  When, in reality, the artist and her band have failed to connect with the audience.

Artist and bands work on perfecting their play list of songs to sound like the studio version or the 'cover' version they hear. They throw in some comments; a few dance moves, differenct uses of the mic, etc.

Isn't that a 'Good Thing'?  To some degree, but when an artist and her band take the stage, their show becomes an experience that must entertain their audiences!  Everthing happening, on stage, is live.  There are no edits to make the show more entertaining.  What an audience sees & hears is what the artist and her band have created for them.  

If I go see a movie and it doesn't entertain, connect, or excite me, then most of the time I actually take short naps.  Do you want to look out, from the stage, and see many with their backs to you or sleeping or walking out the door during your first or second set?  Absolutely want their attention focused on you and your band.

Most artist/bands never think about changing up a song to allow it to 'CONNECT' with their audience. And, if you don't connect and create special moments of memory, then, in most cases you will not have won over new fans & you certainly will not have what every artist should strive to have and that is:  

TRUE BLUE FANS!  Yes, that is a KSE exclusive.  TRUE BLUE FAN (TBF) are WHAT EVERY ARTIST MUST HAVE to sustain longevity as an INDIE touring band.  

TBF will become the most important part of your TEAM.  They will always be your biggest asset.  Without them, you're headed for a short lived career in music.  

TRUE BLUE FANS are fans that will show up for your shows with new fans. They are the ones that will buy tickets, merchandise, and leave tips in your tip jar, call radio stations, campaign daily for you.  They will create and help maintain a buzz about you. 

Most young inexperienced bands and some mature bands can only tour if they can meet expenses. To me there is nothing more boring than watching a talented band that never changes anything in their act except songs.  If you want to develop into a successful touring female artist, you and your band must have an everchanging show that makes audiences want to come out time and time again to feel and experience new memorable moments they feel connect you & them for a lifetime.  I assume all aspiring artist want to perform their music for a lifetime??

Developing into a "live" exciting and passionate entertainer takes time much practice, money, and developing TRUE BLUE FANS!  It's like going from grade, Jr. High, and High School to getting your Bachelors, Masters and your PhD.  After you have completed those degrees, you need continuing updates and training.  

All Roads lead to the STAGE must be incrementally & continually improved by mastering all the baseline stages.  Once this is accomplished, an artist & her band will forever be developing their passion into creative performances which make connecting moments that create lifetime memories that will change audiences into new fans.  These new fans will become lifetime TRUE BLUE FANS, which means SUCCESS,  for you, The Indie Female Touring Artist & Band.


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