Positive articles written about you are invaluable for building awareness. If you can't get articles written about you, at lest try to get quotes about you. Start locally and continue to move outward from your base. Asked local DJ's to play your music and to give you one liners. Build up a quote sheet for your press kit and for all your social media sites. Use these letter and quotes every time you can; if you do there is a great chance of a domino effect....newspapers, magazines, radio stations, and TV...they will think you are incredible! And, the bottom line, is everything will lead to more fans that will come out to see your shows.