COMPETITION. The web is no longer the property of the elite, the tech-savvy or the big companies. Any ten year-old kid with a modest knowledge of how the Internet works can set up a website in less than a half-hour! This means that the barriers to entry are almost non-existent.
Note: If you aren't building your web presence, odds are your competitors ARE.
CHOICES. Customers have more choices than every before. This means they are going to seek out the best. And in their minds, the “best” probably means “the first hit on Google.” So, without a powerful web presence, you’re going to end up on page 11 of a search that never got finished. The customer just picked the first company on the list and called it a day.
Note: If you ain’t first, you’re last!
COMMUNICATION. Instant messenger, email, widgets, search engines, blog directories, social book marking software, RSS feeds, widgets, blog comments … these are just a few of the way customers are going to seek you out. See, the nature of the web allows people to obtain information according to THEIR needs and THEIR learning style. So, if there’s only ONE way to get a hold of you, Mr. Earthworm, you’ve just alienated a LOT of potential customers!
Note: If they can’t get a hold of you, they’ll just move onto the next guy.
Considering these 3 trends, there’s no doubt about it: you need a web presence.