I don’t condemn anyone who does not or cannot buy local. I’m an ardent supporter of small businesses, and I hope that you will be too, but I’m not going to say you’re wrong if you have good reasons for shopping elsewhere.
All things being equal, I suspect most people would choose to buy local. But each of us has a different price at which local is no longer an option. For some, this point is immediate: they’ll always buy the cheapest option, regardless of other factors. Others — and I know a few like this — will buy local no matter the cost.
Female Indie Artist are Small Business. I am a HUGE supporter of All INDIE artist and ALL LIVE music, especially female. Why only female? Because they have great talent; great songs; and in my opinion, heavily discriminated against in both the music 'label', The 'Venue', and 'Indie' world.
Don't believe me....take a look at any venue and compare the percentage of booked females versus booked males. Radio is getting better, but, in no way does their scheduling show a 50/50 split in male/female songs played. It's more like 80/20 or 70/20. Yes I know this is what the free market supports and calls for, but, the only way to make it right is for someone, some club owner, some radio station, to change the way they do things. But, as with most businesses I find it's still all about the bottom line....making money...therein lies the 'catch 22" for most all female artist, especially those in the Indie Live Music Market.
The answer: All female artist have to work 3 times as hard to build a large following everywhere they go. Once venues know you will fill their place at a 80-90% level, they will be calling you or your booking agency to schedule you and your band on a regular basis, which normally is every 4-10 weeks.
In today's Music World 2.0 the biggest asset for success is a large loyal and what we call True Blue Fans.
So make great music, learn to connect on stage with your audience, and above all make extra daily efforts to know your fans, which in turn they will bring more of their friends to your shows.say you’re wrong if you have good reasons for shopping elsewhere.I don’t condemn anyone who does not or cannot buy local. I’m an ardent supporter of small businesses, and I hope that you will be too, but I’m not going to say you’re wrong if you have good reasons for shopping elsewhere.
All things being equal, I suspect most people would choose to buy local. But each of us has a different price at which local is no longer an option. For some, this point is immediate: they’ll always buy the cheapest option, regardless of other factors. Others — and I know a few like this — will buy local no matter the cost.
Female Indie Artist are Small Business. I am a HUGE supporter of All INDIE artist and ALL LIVE music, especially female. Why only female? Because they have great talent; great songs; and in my opinion, heavily discriminated against in both the music 'label', The 'Venue', and 'Indie' world.
Don't believe me....take a look at any venue and compare the percentage of booked females versus booked males. Radio is getting better, but, in no way does their scheduling show a 50/50 split in male/female songs played. It's more like 80/20 or 70/20. Yes I know this is what the free market supports and calls for, but, the only way to make it right is for someone, some club owner, some radio station, to change the way they do things. But, as with most businesses I find it's still all about the bottom line....making money...therein lies the 'catch 22" for most all female artist, especially those in the Indie Live Music Market.
The answer: All female artist have to work 3 times as hard to build a large following everywhere they go. Once venues know you will fill their place at a 80-90% level, they will be calling you or your booking agency to schedule you and your band on a regular basis, which normally is every 4-10 weeks.
In today's Music World 2.0 the biggest asset for success is a large loyal and what we call True Blue Fans.
So make great music, learn to connect on stage with your audience, and above all make extra daily efforts to know your fans, which in turn they will bring more of their friends to your shows.
All things being equal, I suspect most people would choose to buy local. But each of us has a different price at which local is no longer an option. For some, this point is immediate: they’ll always buy the cheapest option, regardless of other factors. Others — and I know a few like this — will buy local no matter the cost.
Female Indie Artist are Small Business. I am a HUGE supporter of All INDIE artist and ALL LIVE music, especially female. Why only female? Because they have great talent; great songs; and in my opinion, heavily discriminated against in both the music 'label', The 'Venue', and 'Indie' world.
Don't believe me....take a look at any venue and compare the percentage of booked females versus booked males. Radio is getting better, but, in no way does their scheduling show a 50/50 split in male/female songs played. It's more like 80/20 or 70/20. Yes I know this is what the free market supports and calls for, but, the only way to make it right is for someone, some club owner, some radio station, to change the way they do things. But, as with most businesses I find it's still all about the bottom line....making money...therein lies the 'catch 22" for most all female artist, especially those in the Indie Live Music Market.
The answer: All female artist have to work 3 times as hard to build a large following everywhere they go. Once venues know you will fill their place at a 80-90% level, they will be calling you or your booking agency to schedule you and your band on a regular basis, which normally is every 4-10 weeks.
In today's Music World 2.0 the biggest asset for success is a large loyal and what we call True Blue Fans.
So make great music, learn to connect on stage with your audience, and above all make extra daily efforts to know your fans, which in turn they will bring more of their friends to your shows.
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