The digital music consumption systems and technologies promote different ranges of social behavior in fans; it’s part of the ongoing evolution of social music. Traditional systems and tech encouraged certain conduct, such as the gradual development of musical tastes and the act of collecting music in the physical form—both of which the record industry profited handsomely from. A new age brings new systems, technologies, and behaviors, to think fans and business models are frozen in time—untouched by these changes—is a fool’s errand. So too, there’s more choices in music now than ever and discerning which adds the most value to one’s life isn’t easy. Such an overload leads fans to pursue coping mechanisms like file-sharing. And, when fans fail to make good decisions, they feel burned and look for ways to even the scorecard with the industry and artists that brought those choices.
That fans are getting more cautious about their purchases is a result of having more risk pushed onto them. To protect themselves from buying something that they didn’t want—they file-share music to mitigate the added risk and are so willing to do so that they put themselves at great legal risk in the process.
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