INNOVATIVE ADVERTISING

Oh advertising! Is it really worth it as a musician? Well, it depends. Where are you advertings? What are you advertising? And do you have money? Of course you want to try to get as much free publicity as possible. If you can do it for free, definitely go for that option!

When you do get the funds, check into these ideas. The great thing about the following options is that you can advertise at whatever price is affordable for you.

And in continuation to Monday’s blog, Finding Your Niche, the below suggestions allow you to advertise directly to your niche.

StumbleUpon
Its a great source for people who wanna find good things online. StumbleUpon doesn’t just focus on music. It exposes surfers to every type of website in the world. How does it work? Lets say you wanna get your myspace out to a unique type of listener (See yesterday’s post: Finding Your Niche). Click on StumbleUpon Advertising and create a campaign. As you create your campaign, you’ll see that you can choose what types of people you want to visit your website – everything from people who are history buffs to people who are vegetarian, to people who like kayaking. Tons of random categories.

So what if your music appeals most to men, maybe you’d want to pick people who fall into the following categories: home improvement, mens issues, video games. Or if you think your music has ambience that best fits the spiritual guru/yoga type crowd; you might want to pick people who fall in the following categories: yoga, self improvement, ambient music.

You’re also given the option of choosing age range, geographic location and other demographics. StumbleUpon only costs .05 cents per view. So you could spend $20 on advertising and that would expose your website to 400 people. Check out their short video tutorial.

Facebook (and Myspace)
Its much the same concept as Stumble Upon: i.e. target audiences, demographics and all that jazz. One thing I’ve noticed and like about Facebook ads is that it allows you to pay for impressions by the thousands. So that means, if you set your ad price as 20 cents per 1000 impressions, your ad will show up on the side panel of 1000 facebook pages. Whether 5 people or 500 people click the impression, you still only pay 20 cents per 1000. I’ve found that Facebook isn’t as straighforward as StumbleUpon and takes a little time to understand.

I haven’t tried Myspace advertising, so if you have experience, please comment below.

The Pizza Boy (ya, for real!)
During the week of his CD Release, Pittsburgh artist T. Mitchell Bell stopped into his local pizza store, and asked them if they would be able to distribute flyers for his CD release everytime they had to make a delivery. AWESOME idea! They let him do it for free b/c he was a very regular customer!

Stop into your local restaurant, whether it be a pizza store, or something else. Ask them if they’d be willing to do the same. You might have to pay a little something but its a great idea ( they’ll treat you better if they know you). It’s one of the best ideas I’ve heard lately and I think its probably effective.

House Concerts

Ever wanted to have a captive audience in an intimate setting where you could share your favorite songs, a few jokes and stories, make a few bucks for your efforts and do a little healthy self-promotion all in one evening, maybe without even leaving the comfort of your own home?

This sounds a little too good to be true but “house concerts” have been a growing trend, especially for acoustic artists over the last two decades. What works for the singer-songwriter can also provide good venue vibes for vocalists. Remember that you don’t need an elaborate performance to make an impression, you want to keep it simple to minimize potential headaches and glitches.

So what do you need to get started and pull things off without freaking out or having too many technicalities to overcome?

Setting The Scene

Obviously you need a staging area. This can be a rec room, sunroom, or large living room. It can be a porch or sundeck, a backyard, front yard or garden area. If you’re in the country it could be a barn or stables area. Near the river or ocean, it could be the sand in front of a beach house. You want an area that will be easy to set up, maintain and control traffic flow. You can ask people to bring chairs or lay out blankets and tablecloths to create a casual, picnic atmosphere.

If you don’t have a space of your own to perform in, check with a neighbor or friend who might have a space or get them to ask around. The first goal is to secure a spot for your concert so that you can get the word out and set up some future gigs. You might even ask around about who is holding yard sales and set up your house concert as entertainment for the neighborhood after a day’s hard work, sort of like a block party.

Dishes And Tip Jars

It’s also a great idea to have food available. It could be a potluck or simple finger foods and drinks. You might have an outdoor grill or pit for barbecue. Again, you want to keep it simple but satisfying for those who show up to hear you.

To be financially rewarded, you can set up a tip jar, pass the hat or a basket, or charge a flat admission fee. Just to be on the safe side, check with local zoning laws for the area where you’ll be performing. If it can be implied that the concert is a business venture you may have to comply with safety issues and permits. In most cases this will not be an issue.

Building Support

One of the reasons that house concerts can be a viable way of making some money and building a following is that people crave a sense of community. Music has a way of building bridges and bonding people together. It is a shared experience that is frankly good for the heart and soul. It’s also a good idea to include songs that lend themselves to audience participation on occasion. Just to make it a little more fun.

Self-Promote

House concerts are usually promoted via the Internet, fliers, and word of mouth. Ask each of your friends to bring two of their friends to the concert. This is one way to guarantee that you’ll have a relatively full house.
After your concert make a pitch for your availability. Have ready-made flyers or business cards available with contact info or even a CD with a few songs.

This is a great way to make a cozy connection between heart and home. It’s a connection that is naturally reinforced by the human voice engaged in song.