Music and Social Media Networking Events

Yes, they can help out a struggling INDIE artist as long as they realize most of these events are attending by establish social networking gurus.  Most of these gurus are there to 'protect' their turf against outsiders.  By this I mean, there are groups of well know music folks around America that do the 'scratch' my back and I'll 'scratch' your back routine.  Any new person or group with as good or better ideas is shunned on and talked about in 'negative' ways.  Many of these successful ones, forget at one time they needed help and were given help.  Yet, instead of being mentors, they choose to be obstructiveness.  

These so-called gurus, in the music industry, continue to try and impede anyone that encroaches on their so-call rights-of-passage turf.  Which, they will soon learn, as the major labels do, their obstructiveness will be steam rolled by the new and ever-growing music independents around the world.  INDIES that realize they and they alone are in charge of their success.  INDIES that by doing a lot of research can learn and do anything anyone can teach them, albeit taking longer, but, it can be done.

The last point  "thinking outside a music box."  Music industry networking events are all the same people with the same information, which can become rather boring and may even make you think: I am making no progress and these events are hardly worth my time. Finding a lack of respect and a lot of clatters in those music events, you decided to start going to non-music-related events, such as general social media networking events. Of course, you talked about your music to people there and ended up getting a great deal of attention from them. Getting peoples attention is the first step into acquiring True Blue Fans.  And, we all know, True Blue Fans, are the bottom line to have a successful and lasting music career. 

SUMMARY:  Looking back at those experiences, you point out a great advantage that you learned about how to effectively use social media "early." Also, you realized that all industries were related anyway. Your current goal is still to find things "early."  Early will help reduce your road's length to success!

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INDIE INDEPENDENT

Not every female artist is cut out to be independent or as I refer to them: Indie Independent. Which means you are beholding to no one except yourself and your music.  I believe in today's Music World 2.0, Indie Independent is THE route for 90+% of all artist.  But, before you decide Indie Independent is for you, ask and answer these questions extremely honestly:

1. Have you done everything you can to be as good as possible?
2. Can you trade dreams of being a star for the reality of making a living from your music?
3. Are you willing to bend with suggestions from others?
4. How much time are you willing to devote to your music, including touring?
5. Can you commit you life to your career and to no one else, except God?
6. Can you be a Team Builder?
7. Will you commit to doing everything yourself (in the beginning), and not assuming someone else will do things for you?
8. Will you accept and commit to your True Blue Fans, knowing without them, you are nothing in terms of becoming a successful live music/recording/touring artist?

The most important thing you can do for your music career is to hone your craft.  Be the absolute best you can be each day....tomorrow be better than you were today and today be better than you were yesterday.  Don't waste your valuable time on anything that doesn't improve your craft and where you want to go.  

Play LIVE at every opportunity, even if it means playing for tips and merchandise sales only.  If you can't cut it live, success may not be in your future. 

One of the most important things for an artist to become, in addition to having a great voice and great songs, is to become a great communicator.  Can you, with comfort, look at your audience and make them feel 'special'.  It takes practice and spontaneity to make your fans feel they are connected not only to your music, but, to you as well.  Never be in such a hurry as to leave your fans wanting to be part of your career.  

If your songs cause fans to sing along, dance, or for the very personal songs, that causes them to 'stop' in their tracks and listen, then, you are most likely on your way. 

STARTING A FIRE

The story begins online, just like it used to begin in clubs.  Sure, you need music.  But that's just the kindling to start a fire online.

Have you ever built a fire?  If you load up the big logs first, it doesn't take.  You've got to start with very small twigs.  You've got to nurture the flame, blowing air on it or gently using bellows.  Then you lay on increasingly large pieces, not getting to logs until you're just shy of a conflagration.  That's how you build careers today.

1. Focus on the music.  You need at most four songs.  Any more and you confuse the audience.  Less is okay, but you want to encourage a story, you don't want to appear a one hit wonder.

2. As you gain traction, you put out more music.  You don't worry about selling the original music to everybody on the planet, at this point you only focus on your core.

3. You make the music available.  Don't try to monetize it at first, that just slows down the process of building your career.  People can hear it streamed online, and they can download it and trade it.

4. Interact online, and don't talk down to your fans.  Don't tell them you're the next big star.  Hip-hop bluster is passe.  Be thrilled that they're interested in you and your music.  Tell them everything they want to know, and more.  Put up pictures of your girl or boyfriend.  Tell them what you do every day.  If you've got a family, don't hide it, reveal it.  Your goal is to humanize yourself.  Artifice is so seventies.  The Net community is about sussing out the truth.  Give them the truth and your honesty will endear you to them.

5. Don't ask your fans to spread the word.  Don't ask them to be street-teamers.  Don't have a street team!  If they like your music and you treat them well, they will spread the word just like a kid tells his mother about his new best friend.   They won't be able to hold back.  There's no money in it for the fan.  So let him retain his dignity.  Let him believe he's your best friend.

6. Don't alert the mainstream media.  That comes last.  Once you've built something, once you've got a story.  Kind of like Dispatch playing Madison Square Garden.  If your story is not interesting to those who don't care, don't tell it or sell it.  Like I said, I'm not interested in vampire books, but the phenomenon intrigued me.

This is ass-backwards to the way it's been.  In recent scenarios, music has come last.  It's been about image.  It's been about marketing.  So there's no traction, no connection with the consumer/fan.  With looks being everything, "artists" have become models.  Pretty faces with no depth.  And you wonder why the "Hills" stars are more famous than most musicians...  Because musicians don't have that something extra, the music that sets them apart!

You're building a fan club.  You don't want to let everyone in, you don't want everyone to come.  When the nerds are partying, they don't want the athletes crashing, with their beer and belligerence.  You're building a community of nerds.  Nerds will build your band.  If you're not interested in nerds, you'd better be Christina Aguilera, with a big voice and Top Forty airplay.  Nerds need music to get by.  They don't have enough of a social life.  Their life is online.  Nerds come first, then the popular kids, then the general public.  You want people with plenty of time, to sit online and spread the word.  Kids who know the ins and outs of the Web.  This is your audience.  Don't play to the last row, don't play to people who don't care.  Chances are you're a nerd too, if you'd only admit it to yourself...  You're playing music because you have trouble talking, meeting the opposite sex.  Your online nerd-base wants to embrace you...  LET THEM!

And if you're good, the casual user will find out about you and your music in the long run.  Because mainstream media NEEDS a story, and you will have one.  But since the publicity does not come overnight...  Since you drove across the country, stopping in shopping malls and bars before you rocketed to the moon, your original fans will not abandon you, because they've invested time, they've got knowledge no casual fan can have.  They're bonded, they're dedicated.  They will keep you alive after your mainstream fame has dried up.  But they won't stay with you if you switch allegiance, to all those people the nerds decry, in quick order.

But it all comes down to creating something people like.  And what people like most is not slick, not glossy, over-produced songs written by guns-for-hire, but straight from the heart original numbers.  You don't have to create a new genre.  But you do have to be good.  Pick up on a tried and true genre and give it your own twist.  A brother and sister can be the new Carpenters.  Scruffy kids can be the new Beatles.  Don't reinvent the wheel unless you have that ability.  

Clive Davis is right in one regard, you've got to have your hit.  A hit is something that is irresistible, not a track that is driven to the top of the chart by big company money.  Create your hit, and you'll get a fan base.  But, from there, know that you're the leader of the gang.  But the gang is more like a Boy Scout troop or a group of Brownies.  But, Boy Scouts and Brownies desire to break through into adulthood.  You're going to help them, by giving them the tools to show the rest of the world that not only do they matter, they're aligned with the best stuff out there, and they've been dedicated from the very beginning!

Three Things to Always Include in Your Email Newsletters

1. Always let fans know what you’ve been up to! Bottom line: fans aren't mind readers,
so if you want them to know about all the crazy adventures you've been getting into,
then tell them directly, or better yet, SHOW them with photos, etc. Remember, you
don't have to tell them everything, but a little insight into your daily life will help fans
relate to you ‐and getting fans to relate to you is the first step in creating a stronger fan
relationship.

2. Are you going on tour? Include your tour dates! The more a fan sees the tour dates
the less likely they are to forget about an upcoming show in their area. Did you just
release a new song/album? Include "exclusive" info about the song/album! Well, I think
you get the picture... bonus points by the way if you make sure to always include direct
links in your newsletter to where fans can buy tickets, get more info, etc. (aka your callto‐
action!)

3. Link to your social networks! It’s always good to have more friends and fans on
Twitter, Facebook, MySpace, etc. While email is the most effective channel when it
comes to getting your fans attention, these other networks certainly also give you other
opportunities to get your message heard. So, make it super easy for fans to connect
with you on these networks. A good rule of thumb in marketing is that the easier you
make it for your clients to do what you want, the more likely they are to do it!

Showcase Gig

Definition:

A showcase gig, or just a showcase, is an introduction to an audience for a new act. Sometimes, labels use showcase gigs to get their new signees in front of the press, while other times, unsigned acts play showcase shows in the hopes of impressing someone in the industry enough to get a deal.

Showcases can be handy for labels or others who have enough pull to get the right people out to see musicians, but beware showcases that charge unsigned musicians a fee to pay. Some of these showcases charge thousands of dollars for minutes on stage, and there is absolutely no guarantee that anyone who can do your music career any good will be in the audience. In fact, chances are, they won't be. If you are tempted by a paid showcase opportunity, do your homework and find out who attended past events and whether anyone has ever had success finding a deal at that particular event. Most worthwhile showcases, like showcases at music industry trade shows, do not charge musicians to play.

Tips for Better Shows

You’ve updated your website; you’ve setup some great viral marketing with MySpace, Facebook, Twitter, NOW WHAT?

Play live anywhere and as often as possible is the best way to build a following. The larger your following, the more in demand you will be. If you learn what makes venue owners happy and you do it, then most likely you will have a standing invitation to come back as often as you want to.

A few suggestions:

• Email blasts to your fans
• Create traffic to your website with regular, purposeful communication on social sites. And when you send fans to your website, make sure there is plenty of new video, audio, photos, and so on to give them something exciting and fresh to look at.
• Cold calls. Call every venue, promoter you can find and then follow up each lead. I understand these concepts are not new but they work.
• Work for free

We need to be creative and smart with our time and resources. Keep in mind that at the same time as you are cold calling, emailing, and communicating with fans, you could go to a church, a coffee shop, or some other venue and play for free. After all, most places will take a chance on someone who is doing the gig for free.

Then if you get in there you have a few options to make some money anyway. You can sell some product to make a few $$. If you have aligned yourself with a charity you can make some $$ (and help others at the same time).

But the bigger point is this: all of this is good (experience, exposure, and generating a little income) – BUT, if you are amazing LIVE, they will book you again. And the next time, they’ll pay you!

Bottom Line for Success remains: Live shows and building your fan base. You can have the best of everything else, but unless you focus on these two, it's unlikely you will play a venue more than once.

All roads do lead to the stage, where you and your band have the best opportunity to connect with fans by creating special moments and memories that will gain you the most important thing in your music career: TRUE BLUE FANS.

Each Day, Do Certain Things

Hey, What Day is It? (Getting Into The Consumers Head)

Are you planning your music marketing according to specific days of the week? You should be? Check out this post for sure-fire ways to make the most of your online promotions.

Monday
It’s Monday! Do you know who’s watching you? Monday is considered the day of fresh information. Everything is new new new! Consider this: the average 9-5er arrives at his/her desk in the morning (please refer to obese man above), turns on the computer, and tunes into msn.com for the week’s political news, reviews on which movie did best at the weekend box office, and anything else that might be hot off the press. On Monday, people want to know what they’ve missed since Friday (though is probably not much).

Do you take Mondays seriously? Treat your music like a job. Try to have something new on your page each Monday. Whether it be a blog, new shows on your calendar, a quick news update, new photos from the weekend’s show, or new video. The options are limitless and its not like you have to revamp your page every week…just do a little at a time.

Rule of thumb: If you build it, they will come. Read more about this at Drawing Traffic to your Website(s)

Wednesday
In college, my Communications professor told me something I will never forget: most people open their email on Wednesdays. Yes, this has been mentioned on Grassrootsy before, but its worth mentioning again. Wednesday is a unique day. Because it finds itself smack dab in the middle of the week, its the one day that you’re least likely to get “Out of Office” replies. More people at their desk = more people reading their email = more people visiting your website. Optimize on this. Send your newsletter on Wednesday mornings or afternoons if possible. Stop by Email Marketing – Making Sure People Read What You Write for more tips.

Rule of thumb: Send emails on Wed…in the morn or after lunch. Check out Grassrootsy’s additional blogs on Email Marketing here.

Weekends
Stats prove that few erpeople read emails and surf the internet on the weekends, but the people who do are more likely to read through an entire email and will spend more time on your web page than they would on a weekday. For example, if you sent an email on Wednesday, you might get 100 people to open and they would spend an average of 45 second skimming through what you write. But on a Saturday, only 40 people might open up the email but spend a full 3 minutes reading it entirely.

So if you’re posting a blog or sending a weekend email, make sure it’s not time-sensitive. Perhaps you can post musings, and non-essential thoughts. Take it from msn.com: Their weekend news bits are usually reposts of information that that was already used earlier in the week.

Rule of thumb: Never send an email on the weekend that you would send on a Monday or Wednesday.

Fan Interaction

When you’re a band, and you’re putting yourself out there into the public eye (instead of staying locked in the basement), everything you do can be viewed as an interaction with a possible fan. Everything. There’s the obvious – being on stage performing, selling merch, mingling after/pre-show, all really valuable opportunities to give potential fans a meaningful interaction with you, and you’re most likely going to be “on” when you’re in these situations, so you’ll already be able to make those interactions as meaningful as possible.

But what about the less obvious times? What about when you’re just out picking up beer, or gear, or working your day-job? What about when you receive an email from a fan, a facebook message, myspace comment?

Pretty much everything you do could be viewed as an interaction with a potential fan, so it might be interesting to try to think of ways to make all those situations just a little bit special. What if you gave the cashier at the beer store a download card for a free song? Went out of your way to comment back to someone online, or post something on your blog mentioning someone who recently sent you an email about the band, or what if you gave someone who’s buying a CD from you an extra copy for free, so they can give it to someone else?

There are all sorts of ways you can give someone just a bit of something more than what they would expect – all you have to do is find ways to tie those little extras back to your band, and try to genuinely incorporate that behaviour into your daily lifestyle. Suddenly everything you do could become an exercise in making fans, and if you give someone a little bit extra, something more than what they were expecting to get, you’ve increased exponentially the chance they are then going to tell someone else about you too.

The Stage

I agree random wandering is not good, plus, it exhibits non professional, non-caring, ego fed intentions.

The catch 22 here is that some musicians want to be paid well, but, many do not want to be integral teams members. A great band will work to become a tight band that puts on connecting shows that create moments in each song with their paycheck: THEIR FANS! Fans are customers or potential customers. As most everyone should know without supportive fans, THERE IS NO ROAD TO THE STAGE.

The Power of 5, implemented properly, with see an artist/band's customer/fan based grow to 15,000+ in about 5-6 years. If they are TRUE BLUE FANS, as we call them, that will generate $1.5 million dollars in sales/year, which is not a bad living for getting to do what you want to do & as an INDIE ARTIST.

Tom Jackson's Productions services will be the best returns on your investments you will ever make. We believe a higher priority than recording a CD. Its imperative an artist/band become proficient learning & knowing:

ALL ROADS DO LEAD TO THE STAGE & WHILE YOU ARE THERE YOU MUST UNDERSTAND THE STAGE IS THE "SPOTLIGHT" TO EVERYONE'S FUTURE SUCCESS.

THE STAGE is where DREAMS BECOME REALITIES

THE STAGE IS WHERE THE RUBBER MEETS THE ROAD

THE STAGE IS WHERE ARTIST/BAND MUST CONNECT

THESES STAGE CONNECTIONS MUST CREATE MEMORABLE MOMENTS

FOR WHO?????????????

The audience who become CUSTOMERS, which means, the artist/band can enjoy a career of doing what they love: MUSIC.

A challenge to all bands: WHERE DO YOU WANT TO BE IN 5 YEARS? If it's music, please discard your PLAN B, for Plan B's lead away from the stage.

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INNOVATIVE ADVERTISING

Oh advertising! Is it really worth it as a musician? Well, it depends. Where are you advertings? What are you advertising? And do you have money? Of course you want to try to get as much free publicity as possible. If you can do it for free, definitely go for that option!

When you do get the funds, check into these ideas. The great thing about the following options is that you can advertise at whatever price is affordable for you.

And in continuation to Monday’s blog, Finding Your Niche, the below suggestions allow you to advertise directly to your niche.

StumbleUpon
Its a great source for people who wanna find good things online. StumbleUpon doesn’t just focus on music. It exposes surfers to every type of website in the world. How does it work? Lets say you wanna get your myspace out to a unique type of listener (See yesterday’s post: Finding Your Niche). Click on StumbleUpon Advertising and create a campaign. As you create your campaign, you’ll see that you can choose what types of people you want to visit your website – everything from people who are history buffs to people who are vegetarian, to people who like kayaking. Tons of random categories.

So what if your music appeals most to men, maybe you’d want to pick people who fall into the following categories: home improvement, mens issues, video games. Or if you think your music has ambience that best fits the spiritual guru/yoga type crowd; you might want to pick people who fall in the following categories: yoga, self improvement, ambient music.

You’re also given the option of choosing age range, geographic location and other demographics. StumbleUpon only costs .05 cents per view. So you could spend $20 on advertising and that would expose your website to 400 people. Check out their short video tutorial.

Facebook (and Myspace)
Its much the same concept as Stumble Upon: i.e. target audiences, demographics and all that jazz. One thing I’ve noticed and like about Facebook ads is that it allows you to pay for impressions by the thousands. So that means, if you set your ad price as 20 cents per 1000 impressions, your ad will show up on the side panel of 1000 facebook pages. Whether 5 people or 500 people click the impression, you still only pay 20 cents per 1000. I’ve found that Facebook isn’t as straighforward as StumbleUpon and takes a little time to understand.

I haven’t tried Myspace advertising, so if you have experience, please comment below.

The Pizza Boy (ya, for real!)
During the week of his CD Release, Pittsburgh artist T. Mitchell Bell stopped into his local pizza store, and asked them if they would be able to distribute flyers for his CD release everytime they had to make a delivery. AWESOME idea! They let him do it for free b/c he was a very regular customer!

Stop into your local restaurant, whether it be a pizza store, or something else. Ask them if they’d be willing to do the same. You might have to pay a little something but its a great idea ( they’ll treat you better if they know you). It’s one of the best ideas I’ve heard lately and I think its probably effective.

House Concerts

Ever wanted to have a captive audience in an intimate setting where you could share your favorite songs, a few jokes and stories, make a few bucks for your efforts and do a little healthy self-promotion all in one evening, maybe without even leaving the comfort of your own home?

This sounds a little too good to be true but “house concerts” have been a growing trend, especially for acoustic artists over the last two decades. What works for the singer-songwriter can also provide good venue vibes for vocalists. Remember that you don’t need an elaborate performance to make an impression, you want to keep it simple to minimize potential headaches and glitches.

So what do you need to get started and pull things off without freaking out or having too many technicalities to overcome?

Setting The Scene

Obviously you need a staging area. This can be a rec room, sunroom, or large living room. It can be a porch or sundeck, a backyard, front yard or garden area. If you’re in the country it could be a barn or stables area. Near the river or ocean, it could be the sand in front of a beach house. You want an area that will be easy to set up, maintain and control traffic flow. You can ask people to bring chairs or lay out blankets and tablecloths to create a casual, picnic atmosphere.

If you don’t have a space of your own to perform in, check with a neighbor or friend who might have a space or get them to ask around. The first goal is to secure a spot for your concert so that you can get the word out and set up some future gigs. You might even ask around about who is holding yard sales and set up your house concert as entertainment for the neighborhood after a day’s hard work, sort of like a block party.

Dishes And Tip Jars

It’s also a great idea to have food available. It could be a potluck or simple finger foods and drinks. You might have an outdoor grill or pit for barbecue. Again, you want to keep it simple but satisfying for those who show up to hear you.

To be financially rewarded, you can set up a tip jar, pass the hat or a basket, or charge a flat admission fee. Just to be on the safe side, check with local zoning laws for the area where you’ll be performing. If it can be implied that the concert is a business venture you may have to comply with safety issues and permits. In most cases this will not be an issue.

Building Support

One of the reasons that house concerts can be a viable way of making some money and building a following is that people crave a sense of community. Music has a way of building bridges and bonding people together. It is a shared experience that is frankly good for the heart and soul. It’s also a good idea to include songs that lend themselves to audience participation on occasion. Just to make it a little more fun.

Self-Promote

House concerts are usually promoted via the Internet, fliers, and word of mouth. Ask each of your friends to bring two of their friends to the concert. This is one way to guarantee that you’ll have a relatively full house.
After your concert make a pitch for your availability. Have ready-made flyers or business cards available with contact info or even a CD with a few songs.

This is a great way to make a cozy connection between heart and home. It’s a connection that is naturally reinforced by the human voice engaged in song.

Music Yesterday & Today

Having a successful music career is not that much different than it has been all along.

Yes we have new tools for DIY folks & you don't need to have a label deal as much as you once did.

"All roads lead to the stage, where you make connections with your music that creates special moments for your audiences".

For the indie artist to be successful, you have to have TRUE BLUE FANS that will support you & your music year in and year out. So TBF are the number 1 priority as far as we are concern. Without them, how will your survive??

well, maybe some have an unlimited supply of money in their bank account??